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Ambitions of Creative Technology CEO go far beyond MP3 players
August 7, 2005 10:55 PM EST | General | Email to Friend | Comments (0)
In November, Creative Technology Ltd. CEO Sim Wong Hoo declared "war" on Apple Computer Inc., brashly predicting his firm's MP3 players would knock the ultrapopular iPods down a peg or two.
So far, that war has proved more costly for Singapore's Creative Technology, which in late June warned investors to expect a fourth-quarter operating loss because of softer than expected sales of its MP3 players.
"Last year I declared war on Apple, but actually I was thinking of something bigger," Sim said. "The war is in the living room. We are going after the living room."
Read the full story via statesman.com
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